Screencastify
Style Guide Creation
When I was brought on as the first full time designer for Screencastify there was not yet a cohesive set of design brand guidelines.
My first project on the team was to own the build out of the brand’s design language. I codified the existing design language, added further guidelines, generated example assets and created the guide itself.
Rather than a PDF based book, the style guide is hosted online using Frontify. All fonts, colors, icons and assets can be downloaded directly for ease of use.
Icon Library
In building out the brand language, I developed an icon library using the pink and blue style, as well as versions in monochromatic color-ways of pink, blue and white.
The icons are used across various collateral, including: PDFs, slide decks and on the website.
