“How I Work” Social Campaign
I led the art direction for the “How I Work” campaign at Calendly, a social-first series of short, 1-3 minute videos for Calendly’s social media channels. The campaign features real users answering questions, highlighting their journey and how they use Calendly.
The objectives of the campaign were to connect with solopreneurs and small businesses and build awareness around how these customers use Calendly in their tech stacks.
We wanted to grab attention with bold, direct design - from the colors to the use of the “How I Work” tagline to the usage of isolated shapes from Calendly’s branding.
Email imagery: Phase 2
Email imagery + GIFs: Phase 3
I developed the three concepts below. We used concept #2 for the campaign.
