Notetaker Product Launch
Starting in summer 2025, we began to develop marketing materials for the launch of Calendly’s new product, Notetaker. The goal of the launch was to introduce the new product and to educate users on its capabilities. I was the lead marketing designer and created assets including video storyboards, email images and animations, and in-app imagery. There has been an evolution in the visual marketing of the product, as seen in the assets shown here.
Email imagery: Phase 2
Email imagery + GIFs: Phase 3
Email imagery: Phase 1
Video artboards and direction
Direction: first sentence moves up and decreases in opacity as second sentence appears
Direction: Calendar appears and the individual blocked boxes increase and decrease to add some movement to the calendar
Direction: Calendar blurs, second sentence moves in, first sentence moves up and becomes smaller + loses opacity
Direction: frame starts with text blurred and it becomes unblurred
Direction: Previous frame transitions to show these MR highlight illos
Direction: Meeting blocks that the search apply to appear up from bottom of frame semi-rapidly
Direction: alternate ending frame