Calendly
Annual Company Event
Calendly Kick-Off (CKO), February 2025
In 2025, Calendly changed its annual meeting location from Palm Springs to Tucson, Arizona. The theme for the year was about conquering the climb. We wanted to evoke the feeling of the terrain in the branding along with the messaging of “Whatever it Takes” (cue the Imagine Dragons song).
The brand team members each created several options that were presented to the executive leadership team. From their feedback, I iterated on the branding until we finalized our logo, tagline, color palette and visuals. As a team, we created a slide deck template, video art direction, hotel installs, swag, digital asset for an event app and more.
Select frames from intro hype video
Calendly Kick-Off (CKO), January 2024
For Calendly’s annual in-person meeting in Palm Springs, we decided to pay homage to the Olympics (Paris 2024), with the tagline “Ready.Set.Go.” to energize employees to kick-start the new year.
To develop the branding, the design team worked on several rounds of brand exploration, including logo iterations, testing color palettes, illustration and iconography, and swag ideas. We were responsible for producing and shipping designs for stage layout, video artboards, emails, on-site branding, flags, and more!
Calendly Retreat, January 2023
For Calendly’s first company get-together in Palm Springs, the design team ideated on several themes that would incorporate both the location and the company goals in the new year. Inspired by JFK’s “We Choose to go to the Moon” speech, we landed (no pun intended!) on the “Ready for Liftoff” space theme.
In the months prior to the event, we came up with a dozen themes that were pitched to the executive team. Once the final theme was chosen, we built out the style guide and all of the collateral: presentation template, video artboards, roll-up and wayfinding banners, interface UI and patches for custom bomber jackets, and more.
