Calendly
Email Projects
Desktop
I led the redesign of the Calendly product newsletter, a monthly email that updates users on new features and promotes educational content. The request for the design was to be cleanly branded, easily skimmable. It also reuses existing module component in our email system, to aid the workflow of developers.
Mobile
Product Newsletter Redesign
Email Templatization Project
Calendly’s email templates were in need of a refresh. As the lead designer on the project, I gathered inspiration and researched component styles. I then built out a style guide, modules, and templates in Figma allowing the email team to self-serve export to Braze.
Template Examples
Style Guide
Modules Example
A/B Testing Results
Early stage A/B testing of the new banner, with branded shapes and a cleaner, more seamless design, provided a 3-4% higher conversion in two tests. The results were not statistically significant but are directional.
Early stage A/B testing of the webinar template found that the old version received 18K clicks while the new version received 23K unique clicks (roughly 25% more total clicks). Both versions had roughly the same unique click-thru rate, however the new template, received significantly more total clicks.