Holiday Scratch Card Campaign

I developed the visual language for an earnings challenge campaign and implemented it into two landing pages and four emails.

The design mixes imagery with vector based icons. The final landing page featured an interactive scratch card element, allowing the user to etch out the image with a coin cursor. Additionally, an interactive countdown clock was used on several emails and a landing page.

The purpose of this campaign was to encourage active users to grow their business as well as to bring back inactive customers, in a fun, exciting way. Each customer will receive a personal challenge: to reach a predetermined earnings goal in a 10-week timespan. If the customer reached their goal, they were issued a digital scratch card with a prize up to $1,000.

intro to Campaign Landing Page

Response to the campaign

The campaign was successful in generating use of the platform, with over 8,000 customers having opted-in for the campaign challenge.

Participating customers were predominately from China, Vietnam, Japan, Korea and India.

1,504 customers reached their earnings goal by the deadline.

I received great feedback and the company even made celebratory cakes printed with my scratch card design!

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