As the first full time marketing designer to join the Screencastify team, I developed, maintained and advocated for the company’s brand guidelines. I was responsible for designing all print and web-based marketing assets and for ensuring a consistent identity across all design elements.
When I was brought on as the first full time designer for Screencastify there was not yet a cohesive set of design brand guidelines.
My first project on the team was to own the build out of the brand’s design language. I codified the existing design language, added further guidelines, generated example assets and created the guide itself.
Rather than a PDF based book, the style guide is hosted online using Frontify. All fonts, colors, icons and assets can be downloaded directly for ease of use.
Selection of the blog and social media imagery I create on a weekly basis for the marketing team.
Billboards: the billboards were part of a nationwide marketing campaign to thank school districts for using the Screencastify product and to encourage them to renew their contracts.
There were 19 billboards located in various states, predominately print with some LED, and each with unique specifications from the print shops.
An accompanying social media campaign sent swag to teachers who found the billboards and posted a selfie with it.
Trade Show Booth: I designed the booth to the new branding that I developed. Expecting that many people would stand around and in front of it, I created the design to be simple (not text heavy) and to feature a tall logo placement and the unique pink brand color.
The booth is used by Screencastify at education trade shows across the USA.
In collaboration with the content and professional development teams, I designed an interactive ebook to promote teachers’ usage of Screencastify products.
The company is shifting to product led growth and changing the pricing structure of subscription.
My task was to create a PDF that clearly breaks down the complex pricing and packaging of the product.
In building out the brand language, I developed an icon library using the pink and blue style, as well as versions in monochromatic color-ways of pink, blue and white.
The icons are used across various collateral, including: PDFs, slide decks and on the website.
