Calendly
Email Redesign and Templatization Project
Calendly’s email templates were in need of a refresh. As the lead designer on the project, I gathered inspiration and researched component styles. I then built out a style guide, modules, and templates in Figma allowing the email team to self-serve export to Braze.
Template Examples
Style Guide
Modules Example
A/B Testing Results
Early stage A/B testing of the new banner, with branded shapes and a cleaner, more seamless design, provided a 3-4% higher conversion in two tests. The results were not statistically significant but are directional.
Early stage A/B testing of the webinar template found that the old version received 18K clicks while the new version received 23K unique clicks (roughly 25% more total clicks). Both versions had roughly the same unique click-thru rate, however the new template, received significantly more total clicks.